Located in Anting International Auto City on the northwest outskirts of Shanghai, Shanghai Volkswagen Automotive Co., Ltd. (SVW) occupies a total area of 3,330,000 m2, with a floor space of 900,000 m2. Currently having a product lineup made up of six series out of five passenger car platforms of Santana B2, Santana3000, Passat, Polo, Gol and Touran, SVW is one of the largest car-making bases in China with an annual production capacity of over 450,000 units.

Growing Business

Established in March 1985, SVW is the first car-making joint venture after China began its reform and opened to the outside world. The Chinese shareholders own 50% of the interest and the German shareholders own the other 50%, and the term of the joint venture contract was 25 years. On April 12, 2002, the shareholders signed an agreement to extend the contract for another 20 years till 2030.

The birth of SVW put an end to China’s history of making cars behind closed doors at a low technical level and blazed a path of utilizing foreign capital and introducing overseas technology for an accelerated development of the Chinese car-making industry. In the past 20 years, SVW kept accumulating capital on its own and expanding the business without a stop, setting a new mode of development for the Chinese car-making industry. With many capital increases over time, the registered capital of SVW has reached RMB 10 billion from the initial RMB160 million in 1985, and the total assets have. increased from RMB 980 million to RMB35.97 billion.

SVW’s success has greatly promoted the growth of the Chinese car-making industry. While expanding its production scale, SVW started the Santana localization endeavor to revitalize the Chinese parts supply industry. This grand trans-regional, inter-departmental, cross-industry and systematic project has helped a large number of local parts suppliers achieve their technical advancement, thus laying a solid foundation for manufacturing parts and components up to the international standard. Now over 400 domestic suppliers are able to supply SVW with locally made parts. SVW-accepted parts makers are now accepted by other carmakers as their parts suppliers, and some of them have become suppliers for global sourcing manufacturers.

In the transnational, cross-cultural, cross-century and cross-technology background, SVW’s German and Chinese partners cooperate in a pioneering spirit, and the company was commended as “an example of successful Sino-German cooperation”. SVW has been given the title of Top Ten Joint Venture in China and led the list of The Biggest 500 Foreign-invested Enterprises in China for eignt consecutive years, and it has been awarded the honor of National Quality and Profit-making Company for nine years in succession. SVW was the first car-maker to receive “National Quality Management Award” issued by China’s Quality Management Association for the first time. Over the years SVW has set quite a number of records in the Chinese passenger vehicle industry.

On July 5, 2005, the 3 millionth SVW-made car rolled off the line, making SVW the first carmaker in China to realize a total output of 3 million cars.

Advanced Facilities

With the completion of the three technical transformation projects, SVW has formed a production layout of four major production areas, i.e. Car Plant 1, Car Plant 2, Car Plant 3 and Engine Plant, plus a technical center. The company boasts a lot of world-class manufacturing facilities and techniques, i.e. the modular assembly line and online laser inspection equipment that ensure a stable manufacturing of high quality products, the fully automatic press lines plus the two 2000T high-precision multi-work bay press machines unique in China that ensure manufacturing precision; a good number of welding robots and modern welding technologies that ensure the rigidity and precision of car bodies; double galvanized sheet metal and modern waxing technique plus advanced car painting technique and automatic painting equipments that lengthen the anti-corrosion period of the car.

Strict Quality Management

Quality is the life of SVW. Following VW's spirit of "making cars as elaborately as making works of art", SVW has worked out a complete quality assurance and inspection system, and persevered in implementing and keeping to the standard of high technological intensity, great safety and elaborate workmanship.

In 1995, SVW became the first carmaker in China to obtain the ISO 9001 Quality System Accreditation. In 2001, SVW passed in succession the VDA6.1 (Quality standard for Germany’s car-making industry) and the ISO 9001 accreditation (2000 Edition). In the same year, SVW was also given the title of “National User Satisfying Enterprise” and received the “2001 National Quality Management Award” issued by China’s Quality Management Association for the first time. In 2003, SVW was granted the awards of “Star Team of National User Satisfying Service” and “Model Unit for the Implementation of Shanghai User Satisfaction Project”. SVW also got the “Golden Quality Award of Shanghai” in 2004.

The Quality Control Center of SVW boasts the biggest and the most advanced comprehensive matching testing lab in China, where modernized and digitalized measurements are taken during quality inspection.

Strong Capability for Independent Vehicle Development

As a joint venture, SVW keeps to its product strategy of independent development along with assimilation of new technology to lift its product development capability. In the 2005 appraisal of technical centers of enterprises in Shanghai, SVW’s technical center was rated first in the automobile industry.

Till now, SVW has made an accumulated investment of RMB 2.0 billion Yuan in hardware facilities over the past years:
The multiple functional technical center is equipped with advanced facilities for independent development of car body and matching of engines with electric systems and chassis. The world-class proving ground was the first of its kind in China that incorporates various road types and equipped with complete facilities for professional vehicle testing; and the quality control lab is installed with world-level equipment for testing metal, non-metal and electric parts.

Through the TTA Training Program and project cooperation, SVW has built up an efficient product development team composed of employees of high qualifications. From introduction, assimilation and absorption of overseas technology to the joint product development, SVW has now entered the constructive period of independent vehicle development. In 2003, the SVW-made RHD POLO cars were exported to Australia, and in March 2004, Santana 3000, a car that SVW developed on its own, was launched on the market. PASSAT LINGYU,cited by the assessment jury of the "Annual Evaluation 2006" of the Chinese Automobile Pictorial as "the most outstanding native vehicle created by outstanding designers using outstanding development pattern", have consistently kept a good sales performance since its launch in November 2005.

Product Lineup

SantanaB2 Since the introduction of SantanaB2 in 1984, SVW has made hundreds of technological improvements to upgrade the technological contents of the model, which has kept a good sales performance all along, and Santana B2 is therefore reputed as the "Evergreen Car" in China.

Passat SVW Passat, which was put into production in December 1999, became a classic figure in the mid- and high-end market segment soon after its market launch.

PASSAT LINGYU, newly launched in November 2005, was upgraded in contour, interior and drivability to cater to the requirements of the Chinese customers without losing its original quality.

POLO In April, 2002, SVW-made POLO, which represents the advanced level of the world's car-making industry, was launched on the Chinese market. With the introduction of this latest model of compact cars in the world, SVW realized the planning, manufacturing and launching of POLO in synchrony with other overseas manufacturers.

GOL SVW-made GOL, the first two-door compact economy car in China, went into the market on February 2, 2003. Thereafter, the four-door version was launched, followed by the two-door Gol Sporty and the fashionable four-door Gol Style.
Santana 3000 The first SVW-developed product, Santana 3000, was launched on the market in March 2004. As a successor model to replace Santana 2000, Santana 3000 has a trendy exterior, improved air-conditioning, easier electrical controls and better riding comfort.

Touran SVW Touran was put to the market in November, 2004. Being the first MPS of its kind in China, Touran has a pleasantly simple and trendy design, making itself a perfect product to serve family, commercial and pastime purposes.

Marketing and Service

As a car manufacturer, SVW owns the biggest population of cars in China and its product and service network has developed across the whole country. As a result of 20 years’ development, SVW now has over 1,000 4-S dealers and authorized stations that cover more than 70% of prefectural cities in the whole country. SVW now boasts the most extensive passenger car after service network in China, which extends from the southernmost Sanya to the northernmost Mohe, and from Jiamusi in the east and to Kashgar in the west.

As one of the first car-makers in China to introduce the Customer Relationship Management (CRM), SVW launched and carried out the CRM project as far back as in 2001. SVW has kept improving the CRM system in the past five years, and was twice elected as the winner of the Best CRM Implementation Enterprise in the Chinese car-making industry in 2004 and 2005. As a major step of the CRM implementation, the opening of the new after-sales service hot line 10106789 in September 2005 enabled SVW to integrate the pre-sales and after-sales call centers. Consequently more standardized services are offered to the customers, instant responses are given to various inquiries and suggestions, and individualized services are realized for the whole lifetime of the vehicles through the follow-up services.

In October 2005, SVW created and introduced a new brand service entitled “Techcare”, incorporating the vehicle purchase, upkeep, replacement and decoration into a whole service chain, so that the users were able to enjoy a 360 degree considerate care from the manufacturer. The professional and systematic sales service, transparent and trustworthy used-car replacement, convenient auto financing, individualized accessories supply and car owner clubs that hold the users together and maintain their loyalty to the brand, along with the standardized professional service of SVW, constitute the six mainstay of SVW’s service brand that “meets the VW standard and offers lifelong carefree enjoyment”.

Social Responsibility

While providing the consumers with first-rate products, SVW commits itself to minimize the impact of its products and activities on the environment through science and technology. SVW became the first car-maker in China to obtain the ISO14001 Environment Management Authentication Certificate in December 1997.

Over the years, SVW has been devoted to developing and producing environmentally-friendly cars that provide the users with safety, strong power, economy and comfort. Now all SVW-made cars have met the state emission regulation at least two years in advance, and in this respect Passat, POLO and Touran have reached EU IV level.

SVW never fails to reciprocate the society in parallel with its own development, and has subsidized for a long time quite a few cultural and sports activities of the country , as well as those of Shanghai. In the course of 20 years’ development, SVW has donated altogether RMB 160 million yuan in sponsoring the charities, cultural and educational activities, public health, sports, etc, thus playing a leading role in promoting the economic and spiritual development of the society and receiving appraisal from the public at large.

Rapid Rise

SVW keeps adjusting its business operation to face up to the rapidly changing market. By way of change management, process re-engineering, corporate culture construction, SVW has started to turn itself to an enterprise solely based on the market and the customers, and sharpen its edge in terms of cost, differential competition, industrial concentration and launch of new products.

Along with extension of its product lineup, SVW has initiated the multi-brand strategy as well. On April 11, 2005, SVW signed a cooperation agreement with Skoda Auto, which symbolized the formal entry into China of a hundred-year-old auto brand On the strength of the technology of the two companies and taking into consideration characteristics of the Chinese market, SVW will develop a complete series of local products, ranging from economy cars to medium-to-high end vehicles, while maintaining the original philosophy of the Skoda brand.

In the next five years, SVW will put out nearly ten new cars in succession. Inspired by the aspiration of “leading the Chinese car market and commanding SVW glory” and with “seeking after excellence and striving for the first " as the core value, SVW will not only try to keep the position of a first-class enterprise in China, but also try to rank among the world-class carmakers in its effort to follow the trend of economic globalization, thus making its due contribution to the development of the Chinese car-making industry and to the rapid rise of China's national economy.

Address :63 Luopu Road, Anting, Shanghai
TEL: 86-21-59561888
FAX: 86-21-59572815
Post Code: 201805
Website: http://www.csvw.com