MG Debuts Cyber Trio at Shanghai Auto Show, Unveiling Revitalized Brand Identity

Apr 22, 2025

MG Debuts Cyber Trio at Shanghai Auto Show, Unveiling Revitalized Brand Identity

[Shanghai, April 23, 2025] — At the 2025 Shanghai Auto Show, MG Motor, a century-young marque reinventing itself for the digital age. The spotlight shone on the debut of the Cyber X “Box” concept, alongside the upgraded MG Cyberster MY 2026 and the exclusive Cyberster Black 101st Anniversary Edition, collectively marking the launch of MG's Cyber family lineup. In a strategic leap, SAIC Motor and tech giant OPPO announced a groundbreaking smart cabin collaboration, with their first co-developed model set to land on MG, redefining seamless human-machine synergy.

MG Debuts Cyber Trio at Shanghai Auto Show, Unveiling Revitalized Brand Identity

Cyber X Concept: A Bold Fusion of Heritage and Futurism

As an exploratory design project aimed at the global market, the Cyber X concept car is positioned as a "global urban adventure toy", using symbolic design language to create fashionable items that showcase adventurous attitudes for the new generation. The CyberX, created by Joseph Kaban, the designer of the Bugatti Veyron supercar, has a tall and confident silhouette, extremely short front and rear overhangs, and a strong sense of integration between form and surface, creating a highly conflicting visual effect and a subtle feeling of "city and wilderness". The surface of the car is sprayed with the color of " Stardust Gray", presenting a matte sandstone texture when stationary, and creating light and shadow ripples flowing out of the glass curtain wall when moving. A nostalgic nod to classic pop-up headlights merges with optimized aerodynamics, brings a more sophisticated look to the Cyber X.

MG Debuts Cyber Trio at Shanghai Auto Show, Unveiling Revitalized Brand Identity

The Cyber X symbolizes MG's strategic shift from racetrack passion to diversified mobility evolution. By targeting off-road, urban commuting, and outdoor leisure segments, MG brand is extending from its sporty legacy to personalized lifestyle, attracting a wider range of young-hearted consumers.

MG Cyberster welcomes comprehensive upgrade

The iconic Cyberster, hailed as the spiritual successor to the MGB and a disruptor in global sports car markets, returns with upgrades that redefine driving pleasure. The 2026 model introduces two new exterior hues—Iris Blue and Andes Gray—and dual-tone Red/Black or Gray/White interiors. Enhanced cabin harmony is achieved through body-color matched trim panels, while an innovative wind deflector slashes cabin turbulence by 90%, marrying elegance with exhilaration.

MG Debuts Cyber Trio at Shanghai Auto Show, Unveiling Revitalized Brand Identity

Since its debut, the Cyberster has catapulted China’s sports car market share from 0% to 10%. With over 3,000 units delivered globally in six months, it reigns as the world’s top-selling electric coupe. The limited Cyberster Black edition, featuring high-gloss black paint and chrome accents, alongside the anticipated Cyber GTS hardtop variant, further expands MG’s Cyberster family, catering to bespoke tastes.

MG×OPPO Smart Cabin: Redefining the "Third Space"

At the intersection of mobility and connectivity, SAIC Motor and OPPO unveiled a visionary partnership to co-create an "Ecosystem Without Borders." Their first collaboration, integrated into MG’s upcoming models, will deliver a cabin experience where smartphones and vehicles merge seamlessly. Think cross-device control, contextualized services, and AI-driven personalization—truly "a cockpit in your pocket."

MG Debuts Cyber Trio at Shanghai Auto Show, Unveiling Revitalized Brand Identity

MG Debuts Cyber Trio at Shanghai Auto Show, Unveiling Revitalized Brand Identity

MG Debuts Cyber Trio at Shanghai Auto Show, Unveiling Revitalized Brand Identity